Understanding Metrics Guides
Making sense of email performance data
Showing 20 of 54 guides
Advanced Email Analytics
Deep dive into advanced email analytics, including custom metrics, predictive analytics, and reporting.
Analyzing Email Click Maps for Content Optimization
How to use click maps and heat maps to analyze subscriber interaction with your emails and optimize content placement and design.
Beyond Open Rates: Advanced Email Engagement Metrics
Moving beyond basic open rates to understand and measure deeper engagement with your email content through advanced metrics and analysis.
Competitive Email Analytics: Benchmarking Against Competitors
Methods for analyzing competitor email strategies and performance to identify opportunities and improve your own email program.
Email A/B Testing: Statistical Significance and Valid Conclusions
How to design email A/B tests that produce statistically significant results and avoid common testing pitfalls that lead to false conclusions.
Email Accessibility Metrics: Advanced Analysis
Advanced analysis techniques for measuring email accessibility performance.
Email Attribution Models: First-Click vs. Last-Click and Beyond
Different attribution models for assigning conversion credit to email campaigns, and how to choose the right model for your business goals.
Email Automation Metrics: Advanced Tracking
Advanced tracking systems for measuring the performance of email automation workflows.
Email Automation ROI: Advanced Calculation
Advanced calculation methods for measuring email automation return on investment.
Email Brand Metrics: Advanced Measurement
Advanced measurement techniques for evaluating email marketing's impact on brand metrics.
Email Campaign Comparative Analysis Techniques
Methods for comparing different email campaigns to identify patterns, trends, and factors that contribute to success or underperformance.
Email Campaign Performance: Advanced Analytics
Advanced analytics techniques for measuring and optimizing email campaign performance.
Email Channel Integration Metrics: Advanced Measurement
Advanced measurement techniques for evaluating the performance of integrated email marketing channels.
Email Cohort Analysis: Tracking Subscriber Lifecycle Metrics
Methods for performing cohort analysis on your email subscribers to understand engagement patterns over time and throughout the customer lifecycle.
Email Competitive Metrics: Advanced Analysis
Advanced analysis techniques for measuring email performance against competitors.
Email Compliance Metrics: Advanced Monitoring
Advanced monitoring systems for tracking email compliance metrics and regulatory requirements.
Email Content Performance: Advanced Analytics
Advanced analytics methods for measuring and optimizing email content performance.
Email Cost Metrics: Advanced Calculation
Advanced calculation methods for measuring and optimizing email marketing costs.
Email Customer Journey Metrics: Advanced Analysis
Advanced analysis techniques for measuring email performance across the customer journey.
Email Deliverability Metrics: Advanced Monitoring
Advanced monitoring systems for tracking email deliverability metrics in real-time.